Masterpiece Marketing was pleased to be a part of the Ambassador Advisors’ Client Christmas Event once more. This year, musical guest Laura Story delighted over 1,000 guests. You can see our photographs and a recap of the event online here.
Posts Categorized: Pass Along Posts
Children’s Miracle Network raised $4,475,018 for Penn State Children’s Hospital in 2015-16. The total was announced during the 32nd annual Children’s Miracle Network Telethon, which aired this past weekend (June 4-5) on WGAL-TV8.
“ROI” (return on investment) is a buzzword in its own right, but most marketers will tell you that it deserves to be. As bottom-line figures go, it’s one of the most reliable ways to measure the effectiveness of your marketing campaigns. The concept is simple—if you’re making more money than you’re spending, you’re doing well, […]
For some companies, charitable giving is seen only as a means to tax benefits. Other businesses may not think about giving at all, especially when budgets are tight. Those companies are often making a mistake, however, because there’s a lot of good that can come from aligning your business with a cause. Not convinced? Maybe […]
Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. […]
In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a large dedicated design team to serve up quality dose of visual contents, as even a small marketing staff can easily capture photos using mobile devices, and post them via Instagram, […]
By Paul David Tripp We all do it, probably every day. It has a huge impact on the way we view ourselves and the way we respond to others. It’s one of the main reasons we experience so much conflict in our relationships. The scary thing is: we barely recognize that we’re doing it. What […]
Successful B-to-B Brands Must Be Just as Rigorous as B-to-C Brands B-to-b marketers: Do your business customers love your brand? It sounds more like a question you would ask of consumer brands. But b-to-b brands that are the most strongly positioned and communicated are “loved” because they most likely go through the same rigorous analysis […]
From Forbes Everyone seems to be talking about Millennials today. It’s not just because they are the largest generation by population size – though that certainly doesn’t hurt. It’s because we’re all fascinated with them – news coverage, political campaigns, and of course, marketers trying to figure out how to reach them.
From The Motley Fool Here are a few of the trends that are affecting philanthropy today and how you can use them to inform your own gift decisions.