In today’s fast-moving business climate, embracing any innovative concept or fresh idea requires steadfast courage and a certain leap of faith. The modern consumer has an extraordinary wealth of information readily available: with a single click, your deal could be closed, or your target consumer could shift focus from your company toward that of a […]
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When was the last time you cried at the end of a good movie or sat silently searching for words to describe a magnificent piece of art? Have you ever wondered why you are so moved?
As I sit here working on the many year-end and first quarter 2019 projects that our clients have asked us to help create, I am struck by the longevity of our relationships. Some clients we have worked with from the very beginning in 1997 and some have been with us for a decade or more. […]
Imagine that you’ve had a sofa for fifteen years. You simply get tired of it after a while–you have been looking at it every day. But your friends only see it when they come over to visit. To them, it’s lovely and comfortable.
Many companies have core values among the philosophies that lead their company, often alongside vision statements or mission statements. And admit it, you rarely read them! But core values that are well conceived and true to the actual principles of the leadership and staff provide insight into what drives the company—and into how that company […]
“Catchy, Entertaining, and Informative” Superhero-Themed Newsletter Catches Judges’ Attention Ambassador Advisors, LLC, was named the winner of a Bronze Stevie® Award in the Best Print Newsletter or Publication category in The 16th Annual American Business Awards® today. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. […]
To paraphrase Rod Serling opening an episode of the classic Twilight Zone, “Imagine if you will…” What Masterpiece Marketing would like you to imagine is that you have a great new product or service to present to your clients or customers. But in this scenario, that product or service is . . . let’s just […]
All writers do it from time to time. We fall in love with our own words. Just as there are those who are – derisively – referred to as loving the sound of their own voice, there are those who love the sight of their own words on a page or a screen.
Masterpiece Marketing offers clients the benefit of a complete branding process, far more intricate than a traditional logo design.
It’s hard to attach a specific value to good copy. It can’t really be measured. But good copywriting can enhance clients’ trust in your brand, and it can make them more likely to promote your brand further. So it’s well worth considering the importance of two key elements in copywriting: headlines and theme.