Harnessing the Power of Social Media

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The rise of social media has been one of the more significant socio-economic phenomena of the past decade. Its influence crosses all economic and cultural boundaries, reaching nearly every business and household on the planet. Harnessing the marketing power of social media may seem simple, but merely posting pictures of your product or services and counting “likes” will not keep your business competitive. Read more »

Create a mission-based message

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In today’s fast-moving business climate, embracing any innovative concept or fresh idea requires steadfast courage and a certain leap of faith. The modern consumer has an extraordinary wealth of information readily available: with a single click, your deal could be closed, or your target consumer could shift focus from your company toward that of a competitor. So how do you show potential stakeholders who you are and how you do business? Read more »

A New Year’s Woo Hoo from Beth

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As I sit here working on the many year-end and first quarter 2019 projects that our clients have asked us to help create, I am struck by the longevity of our relationships. Some clients we have worked with from the very beginning in 1997 and some have been with us for a decade or more. I truly believe this is God’s kindness to us, a blessing that I feel unworthy to receive but deeply grateful for the opportunities it’s afforded. I also think about the meaningful, rich, special friendships that we’ve developed with the leaders we work with. Read more »

The Same Message

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Imagine that you’ve had a sofa for fifteen years. You simply get tired of it after a while–you have been looking at it every day. But your friends only see it when they come over to visit. To them, it’s lovely and comfortable. Read more »

Core Values

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Many companies have core values among the philosophies that lead their company, often alongside vision statements or mission statements. And admit it, you rarely read them! But core values that are well conceived and true to the actual principles of the leadership and staff provide insight into what drives the company—and into how that company hopes to guide its day-to-day business as well as its long-term strategy. Read more »

Ambassador Advisors Honored As Bronze Stevie® Award Winner In 2018 American Business Awards®

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“Catchy, Entertaining, and Informative” Superhero-Themed Newsletter Catches Judges’ Attention

 

Ambassador Advisors, LLC, was named the winner of a Bronze Stevie® Award in the Best Print Newsletter or Publication category in The 16th Annual American Business Awards® today. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The official winners list which dates back to 2003 does not include any other winners from Lancaster; Ambassador Advisors’ recognition is a first for our local area. Read more »

The Dimension of Imagination

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To paraphrase Rod Serling opening an episode of the classic Twilight Zone, “Imagine if you will…”

What Masterpiece Marketing would like you to imagine is that you have a great new product or service to present to your clients or customers. But in this scenario, that product or service is . . . let’s just say not exciting in the way that a ‘60s sci-fi drama may have been. It may be an essential service or an item that everyone is going to need at one point or another. Read more »