Create a mission-based message

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In today’s fast-moving business climate, embracing any innovative concept or fresh idea requires steadfast courage and a certain leap of faith. The modern consumer has an extraordinary wealth of information readily available: with a single click, your deal could be closed, or your target consumer could shift focus from your company toward that of a competitor. So how do you show potential stakeholders who you are and how you do business?

More than ever before, it is your faith, the values you embrace and a well-written and strong corporate mission statement that will enlighten your audience. In the modern digital marketplace, the emotional connection that consumers have to a brand that is tied to what is ethical and socially responsible can be unbreakable. They must know that you possess the courage of your convictions.

To achieve this, we as socially conscious business leaders must determine the core values that will become the strong bones of our corporate mission statement.

The first step is determining what matters on the deepest personal level. Having your passion as part of your mission is a necessity. Your core values, if not perceived as passionate, will mean very little to the modern consumer. That is why Masterpiece Marketing specializes in the creation of mission-based content. We believe that the impact that social responsibility has on brand communication must be factored in to secure brand sustainability.

Reputation management principles are based on the Six Dimension of Corporate Reputation: emotional appeal, products & services, financial performance, social responsibility, workplace environment, and vision & leadership. These principles, if properly managed, will result in increased sales, quality employee retention, investor confidence, business growth, market leadership and finally, stakeholder loyalty. However, ethical theory must be more than textbook jargon.

The stereotypical world of the Mad Men business culture that dominated the last century led us to believe that profit is king and climbing the high ladder of success requires a singular vision of self-interest. However, in today’s world of interconnectivity and globalization, that vision is obsolete.

Through the careful implementation of mission-based management systems and a socially conscious brand efficacy, the corporate executive can move his company forward to a bright future that is ethically just and sustainable. For sustainability to occur in our competitive climate, social responsibility must be part of every executive’s lexicon.

If you want to explore how your business can move in this direction, contact us at Masterpiece Marketing, and together we will find the perfect voice for what matters to you most.

A New Year’s Woo Hoo from Beth

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As I sit here working on the many year-end and first quarter 2019 projects that our clients have asked us to help create, I am struck by the longevity of our relationships. Some clients we have worked with from the very beginning in 1997 and some have been with us for a decade or more. I truly believe this is God’s kindness to us, a blessing that I feel unworthy to receive but deeply grateful for the opportunities it’s afforded. I also think about the meaningful, rich, special friendships that we’ve developed with the leaders we work with. Read more »

The Same Message

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Imagine that you’ve had a sofa for fifteen years. You simply get tired of it after a while–you have been looking at it every day. But your friends only see it when they come over to visit. To them, it’s lovely and comfortable. Read more »

Core Values

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Many companies have core values among the philosophies that lead their company, often alongside vision statements or mission statements. And admit it, you rarely read them! But core values that are well conceived and true to the actual principles of the leadership and staff provide insight into what drives the company—and into how that company hopes to guide its day-to-day business as well as its long-term strategy. Read more »

Ambassador Advisors Honored As Bronze Stevie® Award Winner In 2018 American Business Awards®

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“Catchy, Entertaining, and Informative” Superhero-Themed Newsletter Catches Judges’ Attention

 

Ambassador Advisors, LLC, was named the winner of a Bronze Stevie® Award in the Best Print Newsletter or Publication category in The 16th Annual American Business Awards® today. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The official winners list which dates back to 2003 does not include any other winners from Lancaster; Ambassador Advisors’ recognition is a first for our local area. Read more »

The Dimension of Imagination

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To paraphrase Rod Serling opening an episode of the classic Twilight Zone, “Imagine if you will…”

What Masterpiece Marketing would like you to imagine is that you have a great new product or service to present to your clients or customers. But in this scenario, that product or service is . . . let’s just say not exciting in the way that a ‘60s sci-fi drama may have been. It may be an essential service or an item that everyone is going to need at one point or another. Read more »

The Soul of Wit

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All writers do it from time to time. We fall in love with our own words. Just as there are those who are – derisively – referred to as loving the sound of their own voice, there are those who love the sight of their own words on a page or a screen. Read more »