Everyone seems to be talking about Millennials today. It’s not just because they are the largest generation by population size – though that certainly doesn’t hurt. It’s because we’re all fascinated with them – news coverage, political campaigns, and of course, marketers trying to figure out how to reach them.
So, with all of this attention focused on Millennials, why do we have a hard time understanding them? According to a recent CEB Iconoculture report, “Inside the Millennial Mind,” Millennials are buying, they’re just buying differently – and, more importantly, they aren’t going to change any time soon.