Experts agreed: on average, it takes consumers five to seven impressions to remember your brand. If that statistic shocks you, you’re not alone, and it’s one of the most compelling reasons that you need to consider how to develop consistency in your company’s branding.Read more »
Cell phones have brought about fundamental changes in the ways in which we live our lives, and specifically how we interact with the internet. Because browsing via a computer is drastically different than browsing via a mobile phone, many businesses have had to restructure their websites and reassess their strategies, in order to provide the best experience for consumers.Read more »
Masterpiece Marketing deeply resonates with the biblical truth that all people are made in the image of God. We support those who are peacefully making their voices heard as our nation grapples with centuries of pain and inequality. While we do not pretend to have all the answers to difficult challenges, we support an open dialog so that questions can be asked. We call our community to new conversations where we begin to understand each other in a deeper way. Proverbs tells us, “A fool takes no pleasure in understanding, but only in expressing his opinion.” We pray for opportunities to listen, learn, and love each other better.
The responses to the global pandemic of COVID-19 range from grim acceptance to fear, to hope and faith. Our prayer is that you and your loved ones remain safe and secure during this confusing time.
Many organizations and businesses seem at a loss when it comes to communications. Read more »
In a time where fear is dominating our cultural conversation, we encourage you to reach out with hope. Now is a time when the communication of positive stories, changed lives, and hopeful outcomes is more important than ever. People long to hear stories of communities working together, a kind hand being extended, a family reunited. Let’s work together to battle the dark, negative issues around the world with YOUR positive outcomes! Read more »
Social media is crucial to the expansion and well-being of an organization. Masterpiece Marketing’s team is equipped to point our clients in the right direction. We have found the most effective way to post on social media is to start with the who, then move to the how, what, and when.
The first question a good social media manager asks is, “who is the target audience?” The answer to this question will automatically narrow down which social media platforms are most appropriate for the desired group by demographics such as age, interests, geography, and more. For example, if your campaign is set to target 16-year-old girls, LinkedIn may not be the best choice! Read more »
Masterpiece Marketing is pleased to announce that Kelley Rose Waller of Lancaster, PA, has been promoted to Vice President. Read more »
The rise of social media has been one of the more significant socio-economic phenomena of the past decade. Its influence crosses all economic and cultural boundaries, reaching nearly every business and household on the planet. Harnessing the marketing power of social media may seem simple, but merely posting pictures of your product or services and counting “likes” will not keep your business competitive. Read more »
In today’s fast-moving business climate, embracing any innovative concept or fresh idea requires steadfast courage and a certain leap of faith. The modern consumer has an extraordinary wealth of information readily available: with a single click, your deal could be closed, or your target consumer could shift focus from your company toward that of a competitor. So how do you show potential stakeholders who you are and how you do business? Read more »
When was the last time you cried at the end of a good movie or sat silently searching for words to describe a magnificent piece of art? Have you ever wondered why you are so moved? Read more »