The responses to the global pandemic of COVID-19 range from grim acceptance to fear, to hope and faith. Our prayer is that you and your loved ones remain safe and secure during this confusing time.
Many organizations and businesses seem at a loss when it comes to communications.
- Now that we’ve told our audience about our initial plan of operations, what communications should our small business continue?
- Can nonprofit organizations continue to fundraise during a pandemic?
- Can technology replace the personal interaction my team is known for offering?
Masterpiece Marketing would be honored to partner with you as you navigate this tricky and ever-changing communications landscape.
YES! Nonprofits should continue to fundraise. In fact, you are in a unique position to offer stories of HOPE during a time of crisis and fear. Craig Depole of NonprofitPro writes, “Organizations that pulled back and stopped soliciting after 9/11 and the 2008 recession took years to recover from their losses (some are still trying to recover), while organizations that continued to solicit their donors with messages of need and impact emerged stronger and healthier.”
YES! Small businesses should regularly communicate their plans and progress with great transparency. The U.S. Chamber of Commerce recommendations for small businesses offers this insight: “When customers are separated from the work that’s being done behind the scenes to serve them, they appreciate the service less and then they value the service less. Describe the steps you’re taking to mitigate risk and give them insight into the steps you’re taking to help the community.”
YES! Use technology to connect with your audience. Your clients will appreciate a Skype or Zoom video call, an easy-to-navigate digital edition of your newsletter, or a live-chat feature. Masterpiece Marketing can help you implement cost-effective and efficient strategies for this unprecedented time.
Take this time to start planning for the summer or fall marketing strategy, even if the date is fluid! Now is the time to do some creative brainstorming, budget planning, and tactical preparation so that when the curve flattens, you’ll be ready with a sound and effective plan.
When I am afraid, I put my trust in you. In God, whose word I praise, in God I trust; I shall not be afraid.
Psalm 56:3-4