CREATE A POSTING SCHEDULE
Establish a regular posting schedule to maintain visibility and engagement with your audience. Consistency is key in keeping followers interested and aware of your organization’s activities.
- By determining your categories of posting, you will ensure a balanced approached to social media.
- Plan your social media posts in advance and create a content calendar outlining the frequency and types of posts you will be sharing. This helps ensure a consistent flow of content and prevents last-minute scrambling.
QUALITY OVER QUANTITY
Focus on creating high-quality content rather than posting frequently. Prioritize meaningful posts that resonate with your audience and drive engagement.
PLATFORM-SPECIFIC STRATEGIES
Understand the best practices and optimal posting frequencies for each social media platform your nonprofit is active on. Tailor your posting schedule to each platform’s unique audience and engagement patterns.
DETERMINE POSTING CATEGORIES
Consider creating a branded look and feel for each of your pre-determined categories. This will help you better target the wide variety of followers.
Focus on creating high-quality content rather
than posting frequently. Prioritize meaningful posts that
resonate with your audience and drive engagement.
TIMING
Experiment with different posting frequencies and monitor the performance of your posts. Analyze engagement metrics such as likes, shares, comments, and click-through rates to determine the most effective posting frequency for your organization. Strike a balance between maintaining an active presence on social media and avoiding overwhelming your audience with excessive posts. Aim for a frequency that keeps your organization top of mind without being perceived as spammy.
AUDIENCE ENGAGEMENT
Monitor audience response to your posts and adjust your posting frequency based on their behaviors and preferences. Pay attention to the times of day and days of the week when your followers are most active and adjust your posting schedule accordingly. Pulling analytics reports often will help you monitor your goals and engagement level of your audience.
HOLIDAYS AND EVENTS
Stay current with trends, holidays, and events relevant to your cause. Utilize these opportunities to increase your posting frequency and capitalize on timely, engaging content that aligns with ongoing conversations.
