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General Guidelines

SOCIAL MEDIA GUIDELINES

Regularly review and update your social media guidelines to adapt to changing trends, feedback, and organizational needs. By setting up clear and comprehensive guidelines, your organization can ensure consistency.

COMPLIANCE AND PRIVACY

Ensure that your social media guidelines comply with relevant laws, regulations, and industry standards. Address privacy concerns, data protection, and intellectual property rights to safeguard your organization and its stakeholders.

  • Signoffs on customers, clients, and staff faces and names and willingness to be used in posting
  • Signoffs at large group events for those willing to be captured and posted. An announcement at an event may suffice, giving people the ability to move to the back of an area.

AI GUIDELINES

Managing integrity is key when using AI to generate content and posts. Do not rely on auto-generated content without a careful, thoughtful review for authenticity.

PROOFREADING

This cannot be said enough. The social media environment is easy to access and provides a way to post quickly. Nothing is more disruptive when voice-posting dictates a wrong word or wrong date for an event. Proofread your work as you would in any other written communication!

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Masterpiece Marketing
PO Box 5317
Lancaster, PA 17606-5317
Phone: 717-397-0610

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