Is Traditional Marketing Out-Of-Date?

BY NO MEANS!

Masterpiece Marketing knows direct mail, radio, print, outdoor, and other traditional marketing efforts have their place in many campaigns. But because we believe in a goals-oriented and ROI-focused budget management process, your website and online presence are the most trackable and cost-effective media currently available. In fact, the most recent data says 88% of consumers search for a product online, even before buying it in a store.

Your online presence is a critical step in decision-making, even if customers ultimately pick up the phone or commit in-person. More information and customized content can be shared on a website landing page to answer a user’s felt need much more comprehensively than a generalized 60-second radio spot or highway billboard.