“ROI” (return on investment) is a buzzword in its own right, but most marketers will tell you that it deserves to be. As bottom-line figures go, it’s one of the most reliable ways to measure the effectiveness of your marketing campaigns. The concept is simple—if you’re making more money than you’re spending, you’re doing well, and if you’re spending more money than you’re making, something’s wrong and you need to change.

But there’s a trap people fall into—thinking that ROI is the only thing that matters, or holding a skewed perception about what ROI really is. If you focus exclusively on ROI, ignoring all other metrics and developments, is it possible to still be successful in online marketing?

For some companies, charitable giving is seen only as a means to tax benefits. Other businesses may not think about giving at all, especially when budgets are tight. Those companies are often making a mistake, however, because there’s a lot of good that can come from aligning your business with a cause.

Not convinced? Maybe these 6 reasons for corporate giving will change your mind.

Read more »

Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?

B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences, losing sales and buyers to competitors in the process. With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media.

Read more »

In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a large dedicated design team to serve up quality dose of visual contents, as even a small marketing staff can easily capture photos using mobile devices, and post them via Instagram, Twitter, Facebook, LinkedIn, and other social media platforms and blogs in a matter of seconds. Read more »

By Paul David Tripp

We all do it, probably every day. It has a huge impact on the way we view ourselves and the way we respond to others. It’s one of the main reasons we experience so much conflict in our relationships. The scary thing is: we barely recognize that we’re doing it.

What is this thing we all tend to do that causes so much harm? We forget the generosity of God. Read more »