Masterpiece Marketing
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Masterpiece Marketing
  • Reflections
    • Storytelling
    • Branding
    • Marketing Strategy
    • Nonprofit Fundraising
    • Online Lead Generation
    • Photo and Film
    • Print Media
  • About
  • Contact
  • Online Lead Generation

Phases of Website Development

A REVENUE-BASED STRATEGY FOR YOUR ONLINE PRESENCE

Masterpiece Marketing can develop your website and establish your online presence through a revenue-focused approach. Here are some of the elements of our strategy:

  • Brainstorm goals and user experience
  • Identify audiences and needs
  • Construct action funnels
  • Analysis of current website navigation
  • Review of all current website copy
  • Conduct online competitive research
  • Create concepts for design and function of site
  • Write refreshed copy
  • Photography capture
  • Video assets creation
  • Installation of site CMS (content management system)
  • Creative layout and design of site homepage and animation styles
  • Simultaneous design of responsive elements for multiple device types
  • Initial ADA Compliance review
  • Creative layout and design of site pages
  • Population of site posts and events
  • Addition of landing pages for audience funnels
  • Professional proofreading
  • Functionality testing
  • Client training on CMS administration
  • Implement Google Analytics
  • Final cross-platform testing
  • Site launch
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Keywords and Language Use

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Google Campaigns

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Featured Posts
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    Survey Says … Ask Your Donors!
  • 2
    An Event to Remember
  • 3
    Website Security
  • 4
    Recruitment Films
  • 5
    Retirement Films
Recent Posts
  • Camps & Conference Center Films
  • Outdoor Films
  • Financial Advisory Films
Learn More
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    • Branding
    • Marketing Strategy
    • Nonprofit Fundraising
    • Online Lead Generation
    • Photo and Film
    • Print Media
  • About
  • Contact
Get In Touch

Masterpiece Marketing
PO Box 5317
Lancaster, PA 17606-5317
Phone: 717-397-0610

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