Cinematic storytelling videos still matter—and they always will. They’re powerful, emotional, and ideal for donor cultivation and big-picture storytelling. But today’s digital landscape demands more. Short-form video—15 to 30 seconds of compelling content—is now one of the most effective ways to capture attention, drive engagement, and increase conversions online.
Short-form videos perform especially well on social media, websites, ads, and email campaigns. They meet people where they are, respect shorter attention spans, and still deliver impact when done well. One of the smartest strategies? Repurposing. A single long-form video can become dozens of short clips that extend its life and multiply its reach.
Masterpiece Marketing specializes in helping nonprofits maximize their video investments by creating short-form content that’s strategic, story-driven, and results-focused. If you’d like to explore how short-form video can elevate your marketing without starting from scratch, let’s begin a conversation about partnering with us.
