What is a Search Ad Campaign in Google Ads?
Keyword-based Search Ad Campaigns are the bedrock of Google Ads, presenting text-based ads that show when a specific assortment of key terms and related words are searched. Display campaigns (image-based) are used for remarketing to re-engage users who have previously searched appropriate keywords. These campaigns offer a more hands-on approach, with manual or smart bidding strategies and focused keyword targeting. It gives advertisers granular control over who sees their ads and in what context.
What is a Performance Max (PMax) Campaign?
Performance Max is Google Ads’ latest venture into harnessing the power of automation! Pmax’s benefit lies in its ability to optimize ad placement using audience signals and machine learning, thus promising reach and performance beyond what manual campaigns might achieve.
The Google Ad Channels where PMax ads show:
- YouTube
- Gmail
- Search
- Display
- Discover (a personalized feed of content that appears on mobile devices and is based on a user’s interests and online behavior)
