Building a List of Actionable Prospects
The heart of any great ad campaign is strategy and messaging. When a user searches a phrase that your ads are targeting, you’re able to showcase an effectively-messaged ad at the top of the search results and capture their traffic. Paid search is a direct response marketing activity.
What is Paid Search?
Keyword Based
We will select, review and choose target keywords that are relevant for your business. When users in our selected geographic region initiate searches for those words or adjacent topics, your ads will appear.
Cost-per-click model
As an advertiser, you only pay when a user clicks on one of the ads — not when they are served as an impression. We don’t place a lot of value on the cost per click, just the cost per lead or conversion (a meaningful action taken, such as submitting a form or making a phone call.
Auction-Based
A number of factors, including landing page relevance, expected CTR (click through rate) and ad relevance impact your position, not just the dollar amount you bid.
Granular Targeting
Layer multiple targeting variations on top of your keyword targeting. These include precise geography, income, gender, and demographic audience criteria.
Measurable
From ad impressions to conversions, paid search provides incredibly accurate and detailed reporting metrics, allowing us to double down and optimize winning strategies.
ROI Calculation & Analysis
Our approach is to not think we know now what marketing tactics will be the golden ticket for a local marketing plan for acquiring new leads. We recommend marketing budget and tactics by focusing on ROI: your return on investment. This calculator will guide us through the various lead generating equations necessary to be a wise steward of your marketing dollars.
Tracking
Masterpiece Marketing uses a robust combination of website analytical tools and tracking phone numbers to monitor success and locate opportunities for growth. Google Analytics, Hot Jar, Chekkit, and many other tools will be brought to bear via our expert team. Additionally, we recommend custom tracking phone numbers for use online (and in print media) to better track the customer engagement funnel, since asking people upon pick up “How did you hear about us?” is notoriously unreliable. (Most sources say answers to this question are only accurate 30% of the time!)
