HIGH-QUALITY IMAGES
Utilize compelling visuals to capture attention and convey your message effectively. Invest in creating or sourcing high-quality images and videos to accompany your posts.
Steer away from:
- Backs of heads
- Far away photos
- Too many stock photos
CONSISTENT BRANDING
Maintain a consistent visual identity across all social media platforms by using brand colors, fonts, and imagery. Create a style guide to ensure uniformity in your visual elements.
COMPELLING VIDEO CLIPS
Short video clips are easily consumable and accessible to viewers on various devices, including smartphones and tablets. They can be quickly viewed and shared, making them ideal for capturing the attention of busy social media users. Short compelling video clips can:
- Be repurposed and shared across different social media platforms, websites, emails, and digital channels.
- Be used for various purposes, such as fundraising campaigns, awareness initiatives, event promotions, and volunteer recruitment.
- Humanize your cause featuring real people, stories, and experiences and make your organization more relatable to viewers. Seeing faces and hearing voices can create an emotional connection that motivates individuals to get involved and support the organization. If you are worried about your internal video resources, Masterpiece Marketing can schedule time to come film various the human aspects of your organization, staff, residents to capture numerous short clips that can be used throughout the year.
Humanize your cause featuring real people, stories, and experiences
and make your organization more relatable to viewers.
INFOGRAPHICS AND DATA VISUALIZATIONS
Presenting information in visually appealing formats such as infographics and data visualizations can increase sharing and understanding of complex topics.
INCLUDE CALLS-TO-ACTION
Incorporate clear and compelling calls-to-action in your visual content to prompt your audience to take the desired action, such as donating, signing up, or sharing a post or story. Make the CTAs visually prominent but not overwhelming.
VISUAL HIERARCHY
Arrange visual elements, text, and images in a logical order to guide the viewer’s eye and emphasize the most important content. Establish a visual hierarchy to communicate your message effectively.
EFFECTIVE USE OF TYPOGRAPHY
Now is not the time to break away from your branding style guide. Choose your existing, easily readable fonts and font sizes for your text overlays in images and videos. Use typography creatively to highlight key messages and draw attention to important information.
