In selecting Masterpiece Marketing, you’ve hired a full-service marketing firm that manages over $600,000 a year in client printing. More than words on a page or a design studio, your total needs will be met, from concept to printing and mailing. Here is an overview of the project process that Masterpiece Marketing provides to clients.
Creative Design
Because of the rapidly changing technologies used in communicating to the marketplace, our graphic designers use cutting-edge software to create the highly complex files currently required by the printing industry. Their professional approach to each project enables the development and execution of it in very specific ways, making certain it sails through the printing phase quickly and easily, offering you savings in time and money.
Proofing and Pre-Press
By taking advantage of Masterpiece Marketing’s step-by-step process of print management, we will troubleshoot complex issues for you. Our seamless process will save you time and resources by handling problems that may arise such as:
- Trapping
- Half-tones
- Drop shadows
- Gradients
- CMYK color builds
- Text reflow
- PMS color matching
- Layering
- Font replacement errors
- Transparencies
- Ripping issues
- Knockout and overprint challenges
- Image resolution problems
- Picture placement, cropping, scaling and rotation
- Pre-flight issues
Printer Analysis and Selection
As part of delivering your ideal piece, Masterpiece Marketing has developed close relationships with a wide range of printers in the area who offer the best value for our clients. As part of the selection process to become a Masterpiece Marketing vendor, printers must demonstrate their capabilities as well as follow a 17-point specification requirements policy for all client projects. This benefits you in the following ways:
- Masterpiece Marketing knows each printer’s capabilities, strengths, and weaknesses.
- Print selection involves choosing the printer who best fits projects of multiple sizes and quantities that may be printed in the future as part of a campaign.
- Printing estimates for client projects are gathered from four to six sources, allowing us to select the printer best suited to the specifications we have determined and offering the best value for your dollar.
- Printers of all sizes and capabilities are considered; if a quick printer is appropriate, they will be selected.
THE BOTTOM LINE
We are actively working on your behalf and in your best interests. We respectfully request that you observe our policy of complete project management, including working with us as your printing partner.
