When a company’s internal team grows bored with their brand architecture, it may be a sign that it’s time to reevaluate and refresh the branding strategy. Here are a few solutions to consider:
BRAND AUDIT
Conduct a comprehensive brand audit to assess the current brand architecture, brand positioning, messaging, and visual identity. Identify areas where the brand architecture may be falling short or where it no longer resonates with the target audience.
MARKET RESEARCH
Conduct market research to understand evolving consumer preferences, market trends, and competitive landscape. This data can help identify opportunities for refreshing the brand architecture to better align with current market needs and demands.
REBRANDING/BRAND REFRESH
Consider rebranding or refreshing the brand architecture to inject new life into the brand portfolio. This could involve updating visual elements, refining brand hierarchy, or introducing new sub-brands or product lines to better reflect the company’s evolution and vision. All refresh paths should consider future growth.
BRAND STRATEGY WORKSHOP
Organize a brand strategy workshop involving key stakeholders to revisit the company’s brand positioning, values, and objectives. Collaboratively redefine the brand architecture to ensure it accurately reflects the company’s identity and resonates with its target audience.
Continually monitor market trends, consumer feedback, and brand performance to adapt and adjust the brand architecture as needed to stay relevant and competitive.
COLLABORATE WITH BRANDING EXPERTS
Seek assistance from branding experts or agencies to provide fresh perspectives and strategic guidance on revitalizing the brand architecture. External expertise can bring valuable insights and creative solutions to the brand refresh process.
EMPLOYEE ENGAGEMENT
Involve employees in the brand architecture refresh process to ensure internal alignment and buy-in. Employees can provide valuable feedback and insights on how the brand architecture can be updated to better reflect the company culture and values. Staff should be brand advocates!
PILOT TESTING
Consider piloting new brand architecture elements or changes with a select audience or market segment before implementing them company-wide. This can help gauge the effectiveness of the changes and gather feedback for further refinement.
CONTINUAL MONITORING AND ADAPTATION
Brand architecture should be a dynamic and evolving strategy. Continually monitor market trends, consumer feedback, and brand performance to adapt and adjust the brand architecture as needed to stay relevant and competitive. By exploring these solutions and approaches, companies can overcome brand boredom and revitalize their brand strategy to better connect with customers, drive growth, and stay ahead of the competition.
