If you are looking for insight into your organization and into the motives and values of those who support you financially, it’s time to draft a survey for your donors. Surveys can provide valuable insight and reveal what donors prioritize and desire from the organizations they support. Sometimes, feedback can be surprising, so it’s important to keep an open mind when sifting through responses.
If you would like some insight to your organization but you’re not sure how to include your donors, consider asking them a few basic questions:
- Ask donors how they like to receive your information and updates. Some may prefer email blasts while others anticipate quarterly newsletters. Rest assured, if an individual has financial stock in your organization, they want to be informed and included! But their preferences for receiving that information may surprise you and may mean your organization should consider a pivot when it comes to communication.
- Ask what is missing in your communications. You may feel as though your updates and announcements are thorough, but donors may be wanting even more clarity, information, or transparency. Donor surveys are the perfect opportunity to allow your supporters to suggest changes or improvements to how you communicate with them.
- Ask donors what parts of your mission are the most important to them. The responses will shed some light on what aspect of your work is the most valuable to donors. Look for ways to emphasize those parts of your mission moving forward in order to keep donors engaged and even find new donors passionate about the same thing.
- Try to gain an understanding of the donors’ motivation for giving. This goes hand-in-hand with learning about what parts of the mission are important to your donors. A donor survey addressing this topic can get to the root of why your organization is supported so that you can focus on growing those aspects of your mission. Determine why donors have connected emotionally with the work your organization does, so much so that they are willing to contribute financially.
Donor surveys provide invaluable feedback from the very people who have stakes in your organization. Chances are, your donors care deeply about the work your organization is accomplishing and the people that it’s serving, which is a good thing! This means your donors are motivated by genuine passion and desire to see your organization continue to flourish.
Contact the team at Masterpiece Marketing today if you’re ready to craft a thorough survey for your donors and begin to learn more about their perceptions of your organization! We are here to help you grow.
