Potential Tactics to Reach Fundraising Goals
FUNDRAISING TACTICS
Marketing and fundraising tactics must be delivered to prospective donors with actionable steps for giving. The following areas are all possible marketing tactics used to obtain donations, and these tactics can all be tracked to assess ROI. Possible tactics may include:
| Marketing Tactic | The Ask and Action |
| Newsletter direct mailed | Return coded envelope donation or online giving |
| Email newsletter campaigns | Online giving |
| Appeal letter direct mailed | QR code to online giving or return coded envelope donation |
| Social media campaign | Online giving |
| In-person at a signature event | QR code/text-to give online giving or coded return envelope |
| Small group donor gatherings | Mail-in donations or QR code to give online |
| Impact or annual report | Handed out with vanity URL, QR code, or inserted envelope to inspire giving |
| Impact video | Watched at an event with website at end or watched online with action at end |
| Paid online campaigns | For those searching for specific giving opportunities that point to website to learn more |
