CAPITAL AND ENDOWMENT CAMPAIGN CAPABILITIES
When Masterpiece Marketing is helping facilitate your capital and endowment campaigns, there are multiple capabilities we can employ in order to help your campaign be successful.
These include:
Market Research
Preliminary Brand Awareness Campaigns
Campaign Names & Themes
Campaign Logos
Custom Photography (Aerial/Panoramic; Facility; Staff & Clientele; Theme-related)
Case for Support Brochures
Pledge Forms & Response Devices
Stationery Packages
Notecards & Envelopes
Websites (Digital Masterpieces; Email Blasts; Online Donations; Search Engine Optimization; Internet Marketing Campaign)
Signage (Progress Signs; Site Banners; Event Signage)
Invitations (Kick-off Event; Groundbreaking Ceremony; Ribbon-Cutting Ceremony)
Fundraising (E-Appeals; Direct Mail Appeals; Postcards; Brochures)
Print Ad Campaigns
Public Relations (Press Releases; Press Conferences; Interview Coordination)
Donor Gifts
Social Media Campaigns
Magazines and Newsletters
Videos (Campaign Videos; Testimony Clips)
Event Management (Theme Development; Entertainment Planning; Souvenir Programs; Multimedia Presentations)
CASE FOR SUPPORT MARKETING PROCESS
Masterpiece Marketing can partner with campaign consultants, financial planned giving professionals, and the nonprofit campaign team to support the process in the following ways:
• Provide leadership for brainstorming sessions where goals, messaging, and the case for support ideas are sparked.
• Assist in the development of the fundraising objectives with supporting tactics
• Guide in the development of campaign communications plan and marketing budget
• Provide guidance in the collection of copy content for the Masterpiece Marketing Case Statement Outline
• Write the case statement for the organization.
• Present campaign theme name ideas and logo concepts
• Develop a visual and photography plan of action
• Design and prints the case for support brochure from approved case statement copy
• Presents a myriad marketing ideas and tactics
• Implements all marketing projects and guides in the planning of events which might include kick-offs, major donor events, topping out parties, ribbon cutting and grand opening celebrations
