THE 3 Ps
• Your brand stems from a promise that is kept over time
• It is an emotional proposition between the organization and its audience
• Preconditions the audience to select your organization when the need arises
WHAT IS A BRAND PROMISE?
A brand promise is a commitment made by an organization to its consumers. It conveys expectations of quality, value, and experience. It serves as a pledge to consistently deliver on key attributes, creating trust and loyalty.
