Social media is a powerful tool that can be used to increase awareness of your brand and expand your audience. Here are some considerations to take into account before you begin to explore how best to utilize this tool:
YOUR SOCIAL MEDIA VOICE
Your overall social presence should match who you are as an organization and compliment your website and print assets. These should not be vastly different.
ESTABLISH GUIDELINES
Create social media guidelines that outline your organization’s voice, tone, and style. Provide examples and best practices for content creation to ensure consistency across all platforms and enhance brand recognition. This will lay the foundation for all future staff who are passed the social media baton.
DEFINE YOUR BRAND PERSONA
Develop a clear understanding of your organization’s mission, values, and goals. Determine how you want your organization to be perceived on social media and align your voice with your brand identity.
Be authentic, transparent, and genuine in your interactions
with followers to build trust and credibility.
AUDIENCE ANALYSIS
Identify and understand your target audience on social media. Tailor your voice and messaging to resonate with your supporters, donors, and volunteers. Consider their preferences, interests, and communication style.
- Survey your audience to determine who they are.
- Survey how they got engaged with your organization.
- Survey what they want to hear from you.
BE AUTHENTIC AND TRANSPARENT
Stay true to your organization’s mission and values when communicating on social media.
- Be authentic, transparent, and genuine in your interactions with followers to build trust and credibility.
- Connect with your audience by being genuine and transparent in your posts.
- Share stories, updates, and behind-the-scenes content that showcase the impact of your organization’s work.
- Refrain from manipulative or guilt-laden posts.
