Although many still think they are important, keywords are a more outdated way of looking at SEO. The content of a site, backend information users don’t see (sometimes called metadata and schema markup), and directory listings are some things that have replaced the importance of keywords. In fact, cleaning up these items is foundational to good SEO, and doing so is usually our first step so giants like Google are very clear on who you are and what you do. This gives us the opportunity to craft copy that is more compelling, emotional, relationship-focused or artistic to engage human readers without compromising the results of the automatic indexing from search engines.
SEO is always an ongoing process.
When will our SEO work be done?
Even after we’ve set a good foundation, it’s important to recognize that the SEO work isn’t finished—and really never will be. SEO is always an ongoing process. There are always opportunities to expand and enhance an organization’s presence on Google, ways to bolster the reputation, and new demographics to explore. Our annually Google-certified team uses expertise and experience to prioritize what happens next in an ongoing climb upwards.
