Even more so than what is called “organic” search (described above), ad campaigns are methodically targeted by a wide variety of categories. In fact, if you were seeing the ads for a while and never clicked, you probably won’t see them anymore. This is because campaigns aren’t designed to waste money on people who aren’t interested. Eventually, the campaign will try you again, and if you click and take a meaningful action, you may see the ads more frequently.
Campaigns aren’t designed to waste
money on people who aren’t interested.
It’s all an actively managed, strategic balancing act of not being shown so frequently that its wasteful while showing them often enough to lead to meaningful actions.
