When it comes to providing your donors with opportunities to support your nonprofit, less is not always more! Giving your donors lots of options at several different price points is beneficial for two key reasons:
- This approach takes into consideration the fact that some donors have fewer resources than others. Offering different price points allows for the inclusion of all donors, regardless of their means and lets supporters from varying financial backgrounds participate in your mission.
- Giving options allows for donors to find an amount that also relates to a specific niche of your mission that appeals to their heart. When donors can see the cause that their money is going to, it makes their giving feel more personal, especially when it’s in an amount they can afford.
Matching the giving level and interests of donors is crucial to retaining faithful supporters. When you include donors from all financial situations in your mission, you broaden the giving pool and help ensure a more lasting sustainability for your organization.
Matching the giving level and interests of donors
is crucial to retaining faithful supporters.
