Why Online Brand Management Matters (Even Offline)

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From Fox Small Business

Every business owner knows that having a website and social media accounts is crucial for reaching customers in today’s digital world. Most startups do a pretty good job of creating an online brand for themselves, but maintaining that brand presence takes a considerable amount of time and energy. You might think you can let your online brand just drift along, but putting in the effort to manage it — and doing it well — is worth it in the long run.

“Today’s consumers are increasingly likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search,” said Susan Jacobs, director of marketing and client services at law office supply and service provider, All-State Legal. “That means your company will need to make sure potential clients get a favorable first impression and that the material they find online bolsters it.”

Whether it’s responding to social media posts or handing out a business card with your company’s links on it, continuously managing your online brand — even when you’re offline — is an important key to business success. Jacobs shared why she believes online brand management matters, and what you can do to improve yours.

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