Successful B-to-B Brands Must Be Just as Rigorous as B-to-C Brands B-to-b marketers: Do your business customers love your brand? It sounds more like a question you would ask of consumer brands. But b-to-b brands that are the most strongly positioned and communicated are “loved” because they most likely go through the same rigorous analysis […]
Posts By: Masterpiece Marketing
Discovering the Mind-Body Connection for a Healthier You! Philhaven has introduced a new publication, Mental Health Matters. Topics in the most recent issue include Healthy Relationships, Relieving Back-to-School Jitters, When Your Weight Speaks, Mood Food, and more!
Ambassador Advisors, Lancaster, PA, explains how patient, diligent, and strategic action can allow individuals to ignite a legacy of stewardship and generosity that serves churches, charities, and children far more than most people ever imagined.
Thanks to everyone at WGAL and the Central PA viewers, Children’s Miracle Network at Penn State Hershey Medical Center Children’s Hospital raised $5,001,002. Masterpiece Marketing is honored to work with this great organization. Thanks to all who called in a pledge!
From Forbes Everyone seems to be talking about Millennials today. It’s not just because they are the largest generation by population size – though that certainly doesn’t hurt. It’s because we’re all fascinated with them – news coverage, political campaigns, and of course, marketers trying to figure out how to reach them.
Evangelical Seminary’s President Dr. Tony Blair has co-authored a book entitled Leading Missional Change: Move Your Congregation from Resistant to Re-Energized.
Masterpiece Marketing will help you determine what size your piece should be, which paper stock should be used, and how it should be folded. However, since folding is a topic that you may hear us discuss, here is a brief overview to help you better understand the information.
From The Motley Fool Here are a few of the trends that are affecting philanthropy today and how you can use them to inform your own gift decisions.
From PR Newswire According to the latest survey by global research company, YouGov, direct mail is still the strongest prompt for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans.
From Forbes We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our heads around is that they are also our most important co-branding opportunity.