An interesting new report from Sage Journals analyzed data spanning more than three decades from over 4,000 charities with missions of all types. The survey found that charities following widely accepted norms for nonprofit financial management generally performed worse than those embracing fresh approaches. According to the report, “Conventional wisdom holds that fundraising costs should […]
Posts By: Masterpiece Marketing
Congratulations, Lancaster Cleft Palate Clinic!
Masterpiece Marketing is honored to partner with the Lancaster Cleft Palate Clinic for their Faces of Change campaign! The Clinic reached and exceeded their fundraising goal of $4 million and raised $4,552,225! The Faces of Change campaign transformed the clinic, including: proactive infection prevention increased accessibility an environmentally responsible addition new family-friendly features a child […]
Hey, where did all the paper go?
Many businesses are experiencing a supply chain disruption due to the pandemic. Paper mills, like many other businesses, were forced to shut down, and the global supply of paper has not recovered. With rising fuel prices and shortages in pulp, chemicals, shipping containers, and truck drivers, the printing industry is finding less paper available and […]
The Importance of Brand Consistency
Experts agreed: on average, it takes consumers five to seven impressions to remember your brand. If that statistic shocks you, you’re not alone, and it’s one of the most compelling reasons that you need to consider how to develop consistency in your company’s branding.
Making It Click: How Mobile Phones Have Changed the Internet Forever
Cell phones have brought about fundamental changes in the ways in which we live our lives, and specifically how we interact with the internet. Because browsing via a computer is drastically different than browsing via a mobile phone, many businesses have had to restructure their websites and reassess their strategies, in order to provide the […]
A message for today
Masterpiece Marketing deeply resonates with the biblical truth that all people are made in the image of God. We support those who are peacefully making their voices heard as our nation grapples with centuries of pain and inequality. While we do not pretend to have all the answers to difficult challenges, we support an open […]
Communicating During a Worldwide Pandemic
The responses to the global pandemic of COVID-19 range from grim acceptance to fear, to hope and faith. Our prayer is that you and your loved ones remain safe and secure during this confusing time. Many organizations and businesses seem at a loss when it comes to communications.
Offering Hope Amidst Fear
In a time where fear is dominating our cultural conversation, we encourage you to reach out with hope. Now is a time when the communication of positive stories, changed lives, and hopeful outcomes is more important than ever. People long to hear stories of communities working together, a kind hand being extended, a family reunited. Let’s work together […]
Social Media Marketing: Who? How? What?
Social media is crucial to the expansion and well-being of an organization. Masterpiece Marketing’s team is equipped to point our clients in the right direction. We have found the most effective way to post on social media is to start with the who, then move to the how, what, and when. The first question a […]
Masterpiece Marketing Promotes Kelley Waller to Vice President
Masterpiece Marketing is pleased to announce that Kelley Rose Waller of Lancaster, PA, has been promoted to Vice President.